August 12, 20244 minute readIndustry insight

1974 AD

Hitting the Right Notes with Smart Tech

This wasn't just about blasting messages; it was about precision orchestration. We're talking about placing around 100,000 calls throughout the campaign to keep everyone in the loop. VIP ticket holders got details about their exclusive entry points, while general admission fans received broader updates. Need to remind everyone the main act is starting soon? A quick call straight to their phones did the trick, like a personal nudge from the event manager. And we knew people were listening – our calls to ticket holders had an average playback rate of 70%. Imagine the chaos if a gate suddenly changed. For us? It meant quick, targeted calls only to the folks heading that way, redirecting them smoothly. That’s how we helped keep the massive crowd flowing, turning potential logistical headaches into non-issues. It felt less like managing a crowd and more like conducting a well-rehearsed orchestra.

The Encore: Confidence & Clarity

Seeing thousands navigate the venue smoothly, guided by timely tings on their phones? That was our encore. The 1974 AD gig wasn't just a first for us; it was proof. Proof that direct, smart communication using tools like AI-powered calls and SMS isn't just effective for massive events – it’s essential. It keeps fans informed, safe, and focused on what they came for: the music. We learned a ton, refined our tech, and walked away knowing we could handle the communication rhythm for any size crowd. It was loud, it was epic, and thanks to some smart communication, it ran like a chart-topping hit.

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